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Frederico Paiva was appointed as CEO of WINPROVIT Group and member of the Board of Directors, succeeding Rui Moura da Silva in the position. The new CEO, until now responsible for the international area, will start his new role from April onwards.

Due to the achievement of the strategic goals in the past few years which have placed the group in a solid position and with a sustainable growth, it´s time to design a new future, the one we call: GROW TO THE NEXT LEVEL.

Frederico Paiva, 46 years old, holds a degree in Business Organization and Management by ISCTE – Instituto Universitário de Lisboa – and has an extensive experience in top management positions, in multinational contexts, namely at Samsung, Panasonic, LG, Henkel and Sonae. The new CEO joined WINPROVIT in 2019 and, until now, he has been in the role as International Business Director / Board Member.


It is with great pride and sense of responsibility that I intend to help WINPROVIT Group to achieve its goals, developing the entire portfolio and accelerating its internationalisation process, based on the excellence of our teams and focus on our customers.
Frederico Paiva


This process of succession and change has been prepared for some time now and its main objective is to boost the development of the business and to continue the path of growth and consolidation in the national and international markets. Thus Frederico Paiva, along with Cláudio Carvalheira, has joined WINPROVIT’s executive body.

The Board of Directors, in addition to the new team, continues to count on the co-founders and directors Luís Alcino, David Lopes and Rui Moura da Silva, Chairman of the Board.

  • 30 March 2023

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